Privacy Policy

This Privacy Policy describes how and when we collect, use, and share information when you purchase an item from us, contact us, or otherwise use our services both on- and offline.
We treat your rights to privacy with the highest priority and want to reassure you of our commitment to the security of your personal data, in-line with current GDPR legislation.
This Policy explains when and why we collect personal information and the conditions under which we may disclose it to others and how we keep it secure. We may change this Policy from time to time, so please check with us occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Most importantly, you can be fully assured that any data we need from you is collected and handled responsibly.

Any questions regarding this Policy and our privacy practices should be sent to or in writing to Natalie Aird at the address below.

Information we collect from you
We obtain information about you when you enquire about or purchase our products and services, when you use our website, or give us your details at an event such as a fair or exhibition.
Depending on our type of business relationship, the personal information we collect might include your name, postal addresses, email address, telephone numbers, IP address, website address, payment information. You may also choose to provide me with additional personal information (for a custom order of jewellery, for example), if you contact me directly.
How is your information used?
We rely on a number of legal bases to collect, use, and share your information, including:

  • as needed to provide services, such as when we use your information to fulfil your order, to settle disputes, or to provide customer support;

  • when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for a mailing list;

  • if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and

  • as necessary for the purpose of our legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as providing and improving our services. We use your information to provide the services you requested and in our legitimate interest to improve our services.

Information sharing and disclosure
Information about our customers is important to our business. We never sell or rent your personal information to third parties. We will not share your information with third parties for marketing purposes.
We share your personal information for very limited reasons and in limited circumstances, as follows:

  • We may pass your information to third-party service providers, (e.g. accountants, subcontractors) for the purposes of completing tasks and providing our products and services. However, when we use third-party service providers, we will share your personal information with these third parties, but only to the extent necessary to perform these services.

  • If you purchase products from us online, your payment details are processed by a third-party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

  • Business transfers. If we sell or merge my business, we may disclose your information as part of that transaction, only to the extent permitted by law.

  • Compliance with laws. I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.

This Privacy Policy does not apply to the practices of third parties that we do not own or control.
Data retention
We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as is necessary for the relevant activity. When required, we securely destroy the personal information in accordance with applicable laws and regulations.
Transfers of Personal Information Outside the EU
We may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, we may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. Our service is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

Your rights
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. Under certain circumstances, by law you have the right to:

  • Access. You may have the right to access and receive a copy of the personal information we hold about you (commonly known as a "data subject access request") by contacting us using the contact information below.

  • Change, restrict, delete. You may also have rights to change, restrict our use of, or delete your personal information. Absent exceptional circumstances (like where we are required to store data for legal reasons) we will generally delete your personal information upon request.

  • Object. You can object to (i) our processing of some of your information based on our legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them. In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

  • Complain. If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

  • Transfer. Request the transfer of your personal information to another party.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact us (contact details at end of this document).
If you would like to know what information we hold about you, please write to us. We will ask you for proof of identity and provide you with a response within 30 days.
How we protect information
We implement reasonable precautions and follow industry best practices in order to protect your personal information and ensure that such personal information is not accessed, disclosed, altered or destroyed. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such precautions. By using our Service, you acknowledge that you understand and agree to assume these risks.
Website service
Our service is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.
Links to other websites
Our website may contain links to other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This privacy policy applies solely to information collected by us through the service. Therefore, this privacy policy does not apply to your use of a third-party website accessed by selecting a link via our service. To the extent that you access or use the service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.
Who are we?

For purposes of EU data protection law, I, Natalie Aird, am the data controller of your personal information. If you have any questions or concerns, you may contact me at Alternately, you may mail me at:

Adorabella, 55 Braetongue, IV27 4XN, UK
Review of this Policy
We keep this Policy under regular review. This Policy was last updated in January 2019.